Section 8 – Online Marketing Strategies – Checklist

Do you have your ‘ideal client profile’ for facebook clear?

Do you have a facebook business page set up?

Are you posting great, useable content on your business page every 5-7 days?

Are you posting at least once a week an hvg post that has a great picture, limited numbers and pushing them to a specific ‘lead page’ that will capture their data?

Have you ‘boosted’ your hvg post to get more people and your number of people completing their data (suggest: name, email and telephone number) on your lead page increase?

Have you created a Facebook ‘offer’ based on the picture/words that your ‘boosted’ post used?

Did your offer get any claims, if so how many?

If your offer got claims how many people then visited the ‘lead page’?

If your offer got claims and people visited the lead page, how many people completed the full information you required?

If your offer got claims, got people visiting the page and giving you the complete information you require, how many people actually ‘turned up’ for your hvg?

Are you posting your successful offer more than once per week?

Are you using lead pages (e.g. Clients Central, leadpages.net etc)?

Do you have a video instructing people exactly what to do on the lead page to claim their hvg?

Is there clear ‘benefit’ driven text on the page explaining what the hvg is and the problems it solves?

Is your lead page connected to an autoresponder(e.g. Clients Central, Mailchimp, Aweber)?

Is your lead page receiving views?

Is your lead page receiving opt ins?

Is the opt in rate above 20%?

Do you have a clear list of ‘keywords’ (eg: personal trainer sheffield) you wish to appear for when someone types them into google?

Have you got a http://www.youtube.com account?

Do you have a simple video recording device (such as iphone, ipad, tablet, camera or laptop camera)?

When you recorded the video did you ensure:

1. – that you mentioned the ‘keyword’ (eg: personal trainer sheffield) at least twice
2. – at the end of the video tell them where and how to claim their hvg?
3. – save the video file you produced as your target ‘keyword’ ?

When you uploaded the video to youtube.com did you only put in the one ‘keyword’ in:

1.   – the title
2. – the description (then after the keyword you can put some brief description and link to your hvg lead page)
3. – the tags

After 14 days when you go to google.co.uk and type in your chosen ‘keyword’ does your video appear?

If it is not appearing did you buy ‘links’ by giving the youtube.com link

(eg: https://www.youtube.com/watch?v=mtlj- ggs_te)

And the ‘keyword’ (eg: personal trainer bakewell) to the following gig on fiverr.com?

http://bit.ly/linksguyfiverr

Have you set up an account with Clients Central, Mailchimp or Aweber?

Have you set up the 14 day email ‘funnel’ that will be sent to all new subscribers that opt in for your hvg?

Is the open rates of the 14 day email funnels higher than 15%?

Do you have one list with all your contacts including clients, non-clients and past clients? Do you have one list with just your current clients?

Do you have a list of ‘problem subjects’ that your target market need help with?

Have you recorded a short 3-5 minute video on each of the subjects?

Have you uploaded the video to youtube.com and followed the ‘video ranking – 3 step process?’

Have you written a short ‘personal note’ and do you have a relevent picture that will go with your ‘personal note’?

Have you got your hvg offer included (if applicable that week) ready?

Do you send your ezine on the same day every week without fail?

Did you put a simple email template together that contains:

1. Personal note & picture
2. Problem solving video (link from you tube)
3. Hvg offer
4. A client success story video / picture a brief text