Section 7 – Offline Marketing Strategies – Checklist

Have you chosen your offline marketing activities according to what’s already worked, where your natural skills are and where your ideal clients are hanging out?

If talking to your ideal clients are you going where they hangout frequently, clearly explaining your hvg offer and getting them booked in for their hvg there and then?

If talking to your ideal clients are you going to where they hangout at least 3 times before judging whether it was a success or not?

When setting up joint ventures are you making it a win:win:win proposition?

Have you made a list of at least 20 places where your ideal clients are hanging out where you could talk to them or do a joint venture with the business owner? Are you taking an IDWIT approach when it comes to approaching these companies?

If you are doing a resident expert slot are you having a regular presence there to build the know, like and trust factor?

If you are flyering or doing media advertisements are you always using the 4 key factors for good marketing? And are you running the same flyers/ads consistently to build up the know, like and trust factor?

Have you asked your clients what would motivate them to refer people into your hvg?

Has your referral scheme got a start and finish date? Have you given your clients tools to help them promote your hvg?

Are you reminding your clients once per week via face to face, email, text and phone call about the referral scheme?