Section 2 – Knowing Your Ideal Client Checklist

Do you have a clear and explainable ideal client profile?

Do you have an avatar of your ideal client that you know so well you can tell a story about their life and always put yourself in their shoes before making any business/marketing decisions?

In one sentence can you describe the ‘problem’ they have that you can solve with your service or product?

Are you clear on why they struggle to solve that problem by themselves (ie. Without your help)?

Are you clear on how by working with you or buying your product they could solve their problem more quickly, with less effort and with less wasted money than if they tried to do it by themselves or with someone else’s service or product?

Have you asked your ideal clients what their problem is rather than just guess?

Do you have ongoing access to a group of your ideal clients so you can ask them what their problems are?

Are you aware of the key words, phrases and language your ideal clients use when describing their problem and what solution they want to it? Do you have flashcards with these words prominently displayed on them in your workspace?

Have you committed to moving away from pay as you go options for your service (even if its a transitional process at first)?

Do your non payg packages and offerings for your ideal client obviously solve their problem? Are they the correct length of time and do they have the right components to suit your ideal clients lifestyle and solve their problem?

Have you set your pricing at a level that can enable you to achieve your financial goal?

Do you have a pay in full option and instalment option that your ideal client can choose from?

If appropriate, do you have more than one package option your ideal clients can choose from? If so are the options clear and distinct so your ideal client won’t be confused when considering which one to buy?

Have you set your pricing at a level that you can confidently say genuinely knowing that what you are offering is worth that amount?

Have you fully embraced the “test it and see” approach to pricing knowing that no price is ever set in stone and you can always raise it or lower it based on your success and current cashflow requirements?

Do you have a money back guarantee? Is it results based or satisfaction based?

Do you have written terms and conditions that document the money back guarantee, what you expect from your clients in terms of etiquette and how you expect to be paid?