Section 4 – Advanced Marketing Strategies

Do you know the profit for the entire life of an average client?

Are you clear on exactly how much it costs you on average to get a new client?

Do you know how many clients do you want this period?

Do you know what is the budget you are prepared to spend to get these clients?

If the budget is not great enough to get the clients will you:

1. Find more budget and get there
2. Accept that it will take you longer to get to the desired number of clients

Are you tracking exactly:

1. Number of leads required to achieve target
2. The amount each lead is costing
3. Where each lead is coming from how many are closing into clients

Have you set up in Facebook a custom audience that is an upload of all the email addresses exported from your aweber or mailchimp database?

Do you regularly set up separate offers to target this exact custom audience?

Have you set up the Facebook conversion pixel so it can track exactly how much is coming from this audience?

Do you have a separate lead page set up for this custom audience?

Are you repeating offers to this list weekly / twice weekly?

Have you set up the ‘re-targeting’ Facebook pixel on your website?

Do you run regular offers specifically to this custom audience?

Do you have a separate lead page set up for this custom audience?

Have you run an offer 12 times and it always produced at least a ‘return on investment’?

Do you know your exact ideal client profile:

1. Age
2. Location
3. Interests working situation

Have you a separate lead page set up for this advert?

Have you ran the ad for at least 100 clicks?

Did the ‘return on investment’ work for this ad?

Are you now duplicating this and running the ad every week? (if applicable)

Have you set up the ‘custom reports’ to come to you every 7 days in the ads manager?

Have you added your lead pages and close rates stats to this information?

Is there any obvious pattern to increase your revenue / leads or return on investment?

Do you send your ezine on the same day every week without fail?

For every lead page do you have at least one a/b split test happening?

Are you weekly taking the ‘winner’ and producing another split test?

For every advert do you have at least one a/b split test happening?

Are you weekly taking the ‘winner’ and producing another split test?

Is your site set up to capture name & email addresses by having a clear video and optin ‘above the fold’ (eg: http://www.fullybookedformula.com) and does it contain the main 6 pages that are required and nothing else?

Is your site a wordpress website and has %keyword% set up in the permalinks settings?

Is your website appearing at all when you goto google.co.uk and enter it in the search box as : http://www.yoursite.com ?

Do you have a list of keywords you want your website to appear for?

Do you have a webpage set up for each of these containing:

1. A video (as per the 3 step video formula)
2. The translated text of that video
3. An optin form for your hvg?

Does your site appear when you type in your target keyword?

If it is not appearing did you buy ‘links’ by giving the actual page on your website link (eg: http://www.fullybookedformula.com/four- ways-to-generate-new-clients-in-the-next- two-weeks/) and the ‘keyword’ (eg: four ways to generate new clients in the next two weeks) to the following gig on fiverr.com?

http://bit.ly/linksguyfiverr

Is your webpage still appearing for target keyword after 30 days?

If it is not appearing did you buy ‘links’ by giving the actual page on your website link (eg: http://www.fullybookedformula.com/four- ways-to-generate-new-clients-in-the-next- two-weeks/) and the ‘keyword’ (eg: four ways to generate new clients in the next two weeks) to the following gig on fiverr.com? http://bit.ly/linksguyfiverr

Is your site set up to capture name & email addresses by having a clear video and optin ‘above the fold’

(eg: http://www.fullybookedformula.com)

Does it have ‘success story’ videos or pictures of your clients and their text of their ‘story’ with a simple headline and then brief outline of their results?

Does it contain the 6 main pages required and nothing else:

1. Home
2. Interview with/about…
3. The ‘x’ formula / system / method
4. Success stories
5. Getting started
6. Contact

Do you set up a new page with:

1. Video from the ezine that solves a problem
2. The transcribed text of the video
3. A simple contact form to claim your hvg

Do you do this every week?

Does this page appear in Google’s search results after 14 days?

Do you have your 14 day email funnel set up?

Are you getting an average open rate of at least 20% across these emails?

Have you tested sending a different set of emails?

Do you have Google Analytics set up on your website?

Do you know:

1. How many unique visitors you are getting each month
2. How many people are opt-in in for your hvg
3. How long they stay on the site

Are you getting at least 5% of people opt-in for your hvg?

Do you complete an ‘online marketing report’ monthly?

Are you doing any ‘offline advertising’ that you are sending people to a lead page to opt-in to get their hvg?

Have you created a new blank page om?

Are you getting at least 5% of people opt-in for your hvg?

Do you complete an ‘online marketing report’ monthly?