Section 6 – Rules of Great Marketing – Checklist

Are you only marketing your hvg and not your actual packages, products and services?

On a monthly basis are you tracking where your enquiries (for both your hvg and your packages) are coming from? Are you making sure you do more of whatever is bringing you enquiries in?

Are you marketing consistently? And understanding some enquiries are coming now and some are getting ready to come in a few months (you’re filling your pipeline)?

Is there a minimum of 4 hours a week marketing time (to market your hvg) in your default diary a week?

Does every piece of marketing you do (no matter how big or small) follow the AIDA formula plus have a success story and scarcity/deadline?

Is the language on your marketing results based? Ie. Not based on processes, jargon and what you do but based on the ideal clients language and how their problem will be solved if they attend your hvg

Are you making decisions about marketing being time specific (rather than evergreen) in order to get better results rather than just save money on marketing setup costs?

Are you judging each marketing effort based on how well its doing at each stage of r.i.p? (reaction, interaction, pay). And making changes to the stage that isn’t working rather than abandoning it altogether?